Does Your Advertising Work?
The local appliance repair guy was in my home today.
Unfortunately, my washer and my fridge decided to break down at the exact same time last week.
When it happened, I searched for “appliance repair” on Google and called the 1st and only guy that came up for that service.
He wanted $235 to fix my washer and $340 to fix my fridge. I thanked him for his time and hung up the phone.
Not wanting to spend that kind of money to fix my old appliances, I thought about going down to Lowe’s or Home Depot to price something new.
As it would happen, I noticed an Appliance Repair shop not too far from my home while driving home a few days later. I stopped in and made an appointment.
Fixing Is Cheaper
The guy drove to my home and fixed both of my appliances for $146.50 TOTAL.
Obviously, I felt like I had just won the lottery.
I Can’t Find My Website
I had to tell him about my Google searching experience and he admitted that he was depressed about the results he was getting from his website. He said, “In fact, I can hardly find my website when I search for it online.”
You see, he’s locked into a search marketing agreement with a 2nd Tier yellow pages company, but wants to get professional help. I told him a little about what I could do to help him get more business and we agreed to get together and go over his marketing plan.
He went on to say, “I’ve spent so much money on advertising lately. There’s a guy that was in my office last week. I’m not even sure what he wants to do, but I do know he wants $1,000 Down and $500 a Month for his program. I would do it if I had the money and was convinced it would work.”
He doesn’t have much money to spend on advertising, but he’s got a solid business model… been in business for over 30 years. Retired Marine. All around good guy.
I’m going to help him be found online… if for no other reason than to save the people in my city hundreds and thousands of dollars when their appliances break down.