Make More Money
If you’re reading this, you want to grow your business and make more money. Right?
Business is good, but it could be better…
You need leads and you need sales, but advertising is expensive. You do need more roofing leads, don’t you?
You wonder if you’re flushing all your profits down the drain because your phone isn’t ringing like you think it should.
That’s a lot of wasted money, isn’t it?
The Internet Isn’t Working
You’ve tried the internet. Who hasn’t?
If building a website or starting a blog was the secret to finding a steady stream of customers, imagine how rich every plumber, baker, and candlestick maker would be.
You know it takes more than building a website, posting on Twitter, or sharing some funny pictures on Facebook. If that’s all it took, you would be making more money right now. You wonder if internet marketing really works. Other people are making money, but you’re just frustrated.
Finding More Prospects
My name is Mike Coday of Mike Coday Marketing.
It was a hot summer day back in the late ’70’s, growing up in Springfield, MO., when my Momma broke the bad news… “I don’t have .50 cents for you and your brother to go swimming today.” That’s the day I went into business for myself.
It didn’t take long to make swimming money by going door-to-door hawking magazine subscriptions, greeting cards or “one-of-a-kind artistic creations”. The problem was that I ran out of prospects.
When you’re 9 years old, your territory is limited by how far you can travel before you can’t hear your Momma call you home for dinner.
When I turned 10, I “invested” my birthday money in a used lawnmower. Turns out my neighbors didn’t need any more greeting cards, but they didn’t mind giving me $2-$3 a week to mow and rake their yard. My territory didn’t get much bigger, but all my old prospects became new again.
Lifetime Value of a Customer
That’s when I discovered the “lifetime value” of a customer. Find a customer once, make money all summer long.
If you’re like I am, you know that finding a new customer is the hardest (and most profitable) part of your business.
Since childhood, I’ve learned to master a variety of direct response marketing strategies — from traditional marketing methods like direct mail, yellow pages, telemarketing, outside sales to online marketing methods like pay per click, search engine optimization, and social media marketing.
At the end of the day, it doesn’t matter what method you use to pull in a new customer. If you can attract new customers for a small fraction of their lifetime value, you’ll be in business for a long time.
What’s the lifetime value of your customers?
If your answer is, “Less than $100 bucks”, I’m afraid there’s nothing I can do for you. You sell a low-priced product or offer an inexpensive service. There’s very little repeat business and you almost never get a referral. Nothing wrong with that kind of business. Those companies are great when they’re hot. As soon as the demand dries up… so does your business.
On the other hand, the lifetime value of your customers may be worth $100’s or $1,000’s of dollars to you. When you consider how much money you make on repeat business and referrals, your lifetime value multiplies exponentially every year. Every new customer you get is worth a lifetime of profits.
You need help, but we don’t know if I can help you or not. That will depend on several different factors.
Your first step is to schedule your free roofing leads strategy session using the form below. After I get your information, I’ll schedule a phone interview to help me better understand your business, your competition and whether or not we can work together.
Before your interview, consider these questions:
- What specific product or service is responsible for most of your revenue?
- What other products or services do you offer?
- How much is the lifetime value of your customers?
- Who is your competition?
- Do you have a website, blog or any type of web presence?
- What types of advertising are you using now?
- Where are your primary service and/or selling territories?
- How many years have you been in business?
- Why do you need a lead generation expert?
- If you qualify, when will you be ready to start?
Does Your Company Qualify?
Honestly, I can’t help everyone and not everyone qualifies. If you need to generate new leads, and make more sales for your business, you should act now. Fill out the online form today to schedule a phone call.
p.s. If the lifetime value of your customer is greater than $100, we really should talk about getting you more leads asap.