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The Purpose of Life Insurance

Ben Feldman

Ben Feldman is widely-known as “The World’s Greatest Insurance Salesman.”

“The basic purpose of life insurance is to create cash… nothing more or nothing less. Everything else confuses and complicates.” – Ben Feldman

“Read! Study never stops because publications never stop coming in. It’s read and study. And think about what you’re studying. Take it apart and put it together. Ask ‘why?’ And know the answers.” – Ben Feldman

“The biggest asset you have is your earning capacity, and that depends entirely on your attitude.” – Ben Feldman

“You haven’t done anything wrong. You just haven’t done anything, and that’s what’s wrong.” – Ben Feldman

“If you’ve got a problem make it a procedure and it won’t be a problem anymore.” – Ben Feldman

“Fundamentals are right down to earth. And one fundamental is: You have to make calls. Nothing happens until you make a call. It’s that fundamental!” – Ben Feldman

“Doing something costs something. Doing nothing costs something. And, quite often, doing nothing costs a lot more!” – Ben Feldman

“Life insurance is time. The time a man might not have. If he needs time, he needs life insurance.” – Ben Feldman

Takes Pennies and Guarantees Dollars

“Life Insurance is the only tool that takes pennies and guarantees dollars.” – Ben Feldman

“Every man has problems that only life insurance can solve. In the young man’s case, the problem is to create cash; for the older man, to conserve it.” – Ben Feldman

“You’ll have the same problems when I walk out, as you had when I walked in… unless you let me take your problems with me.” – Ben Feldman

“The key to a sale in an interview, and the key to an interview is a disturbing question.” – Ben Feldman

“Don’t sell life insurance. Sell what life insurance can do.” – Ben Feldman

“I rarely use the telephone because he may not want to see me. I have a better chance of seeing the man I want to see if I do go. Besides, switchboard girls and secretaries have become very good. They’ve learned to take you apart. ‘Who? Why? What for? What company?’ You don’t always get by. I seldom call on the phone. I’d rather go.” – Ben Feldman

“On calls, I just walk right in…and my first barrier is usually the switchboard operator or the receptionist. On the phone, a switchboard operator can stop me dead. But face to face, the odds are I’ll get by. And when I go, I may leave something with her. You know what it is? It’s a pair of little golden slippers. She doesn’t know what they are until I’ve left and she’s opened the box. Then I usually get a thank you note. From that time on, I get in.” – Ben Feldman

“I’m very frank, very open. I just say I want to meet her boss, whatever his name might be. (And you’d better know his name.) The receptionist ordinarily announces me, but it’s a cold call, and the odds are he doesn’t want to see me. I get thrown out of more places!” – Ben Feldman

I’m Coming Back!

“There are many ways of saying, ‘No.’ He probably won’t see me the first time. That isn’t so bad. Why? Because I’m coming back, and when I come back I’m no longer a stranger! I’ve been here before!” – Ben Feldman

“…If I call once of twice more, and if the answer is still ‘No,’ she’ll probably begin to feel sorry for me. Now she’s on my team. She’ll do her best to open the door for me. Particularly if she feels I’d be helping her boss. You’ve got to have disturbing things to say to the receptionist that will make her boss want to see you, just as you have disturbing things to say to the boss himself.” – Ben Feldman

“When you walk out, the money walks in” – Ben Feldman

“Term insurance is temporary, but your problem is permanent.” – Ben Feldman

“You are already broke and don’t even know it.” – Ben Feldman

“Work hard. Think big. Listen well.” – Ben Feldman

“No one ever died with too much money.” – Ben Feldman

“Do you know anyone who has a lease on life? It isn’t a question of if; it’s a question of when.” – Ben Feldman

Put Me On Your Payroll

“Put me on your payroll. The day you walk out, I’ll walk in and pay your bills.” – Ben Feldman

“Most people buy not because they believe, but because the sales person believes.” – Ben Feldman

“If people understood what life insurance does, we wouldn’t need salesmen to sell it. People would come knocking on the door. But they don’t understand.” – Ben Feldman

“You know, a man’s life is the most precious thing in the world, isn’t it? So isn’t it odd that a man will insure everything but his life?” – Ben Feldman

“You’ve got a problem. Part of what you own isn’t yours. It belongs to Uncle Sam. May I show you how much belongs to Uncle Sam?” – Ben Feldman

“If I don’t buy it, I can’t sell it.” – Ben Feldman

“Your value depends on what you make of yourself. Make the most of yourself for that is all there is of you.” – Ben Feldman

“We help you keep together what you’ve worked so hard to put together.” – Ben Feldman

Ben Feldman Quotes, 4.3 out of 5 based on 12 ratings