It’s Kinda Like Dating
Foot in the door prospecting is an easy concept to grasp if you’ll think about it in terms of good old fashioned dating.
I’m not talking about the kind of date you hook-up with at closing time.
We’re talking “finding a lifetime partner” kind of dating.
While there’s a few couples out there that got married after their first date, most of us go through a longer, more formal process before eventually finding true love.
I don’t know about you, but it took me awhile before I could even come up with a decent opening line.
Most of my lines were corny because I was trying too hard to be creative.
Finally, I just settled on, “Hi. My name is Mike.”
My future wife said, “Hi!,” back and in that moment I knew I was in the game. In the immortal words of Jim Carrey’s character Lloyd: “So you’re saying there’s a chance!”
If you’re going to be any good at foot in the door prospecting, you’ll need to come up with a decent opening line.
An opening line is like an abbreviated elevator speech tied to your unique selling position (USP). Quickly tell your prospects who you are and what you do.
Put The Ring Away
You’re just looking for any sign of interest at the door.
Foot in the door prospecting is just about finding out who’s interested, who’ll give you a second and who is going to shut you down immediately.
Don’t be a big dummy by proposing marriage right away. Put the ring away.
p.s. Whether you’re using direct mail, telemarketing, pay per click or door-to-door, the marketing game is all the same. Peak their interest with your introduction. Get your foot in the door, but keep the ring in your pocket.