Mike Coday

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Entries Tagged as 'Advertising'

Good Company – Wasting Money on Advertising

June 6th, 2011 · No Comments · Advertising

The local appliance repair guy was in my home today. Unfortunately, my washer and my fridge decided to break down at the exact same time last week. When it happened, I searched for “appliance repair” on Google and called the 1st and only guy that came up for that service. He wanted $235 to fix [...]

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Make Your Money When You Buy… Yellow Pages Advertising

May 8th, 2011 · No Comments · Advertising

It is no secret that the Yellow Pages industry is struggling with double-digit declines in revenue… SuperMedia is down 17.8%, Dex One is off roughly 17% and AT&T is looking at a 16.6% fall in revenue. Obviously, we know total revenue is down. I don’t have the exact numbers, but I haven’t noticed a significant [...]

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What’s Your Website’s Name?

October 4th, 2010 · No Comments · Advertising

OBVIOUS NEWS FLASH: People pay big money for domain names! Why? Let’s suppose that your company’s name is “ABC Plumbing”. There’s a lot of folks who are going to skip the Google search completely and just type in abcplumbing.com in their browser. They are just going to expect your company to reside at that web [...]

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Good Magnetic Signs

March 26th, 2010 · No Comments · Advertising

The magnetic sign and vinyl lettering business must be booming. You can’t drive a mile down the road without catching a rolling advertisement stuck to the side of a vehicle advertising a painter, a roofer or a pre-paid legal professional. Some of these are great and a few of them are just flat-out terrible. What’s the [...]

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