Wasting Money on Advertising

Does Your Advertising Work? The local appliance repair guy was in my home today. Unfortunately, my washer and my fridge decided to break down at the exact same time last week. When it happened, I searched for “appliance repair” on Google and called the 1st and only guy that came up for that service. He…

Continue Reading →

3 Rules of Liking

Are You Listening To Me? Rule #1 “We hear what we want to hear.” When I yell out the back door for my kids to come in for the night and take a bath, they can’t hear me. When I open the back door and ask if anybody wants a Popsicle, they come running. We…

Continue Reading →

Good Magnetic Signs

Everywhere There’s Signs The magnetic sign and vinyl lettering business must be booming. You can’t drive a mile down the road without catching a rolling advertisement stuck to the side of a vehicle advertising a painter, a roofer or pre-paid legal. It seems like everybody is going into business for themselves and they’re getting a sign…

Continue Reading →

If You Don’t Believe In It, Don’t Sell It!

The Vacuum Cleaner Guy In my younger days, I sold vacuum cleaners door-to-door. Unfortunately, I didn’t get sucked in to selling a brand name vacuum that folks would’ve recognized (e.g. Kirby or Rainbow). Nope, I let myself get duped into selling a canister vac named “FairFax”… a little R2D2 chromed-out dome with red rubber bumper…

Continue Reading →

Tell Me Where it Hurts

Recognize The Cry One of the amazing things about being a parent is that you recognize your child’s different cries. There’s a hurt cry, a fake cry, a mad cry and many more varieties of tears. Are you with me? Prospects Cry Listen to your prospects like they’re one of your children. When they start…

Continue Reading →

Page 1 of 11