If you’re reading this, you want to grow your business and make more money. Right?
Business is good, but it could be better…
Advertising is expensive. You wonder if you’re flushing all your profits down the drain because your phone isn’t ringing like it should. That’s a lot of wasted money, isn’t it?
The Internet Isn’t Working
You’ve tried the internet. Who hasn’t?
If building a website or starting a blog was the secret to finding a steady stream of customers, imagine how rich every plumber, baker and candlestick maker would be. You know it takes more than a website because your phone still isn’t ringing.
My name is Mike Coday – Direct Response Marketing Expert.
It was a hot summer day back in the late ’70′s growing up in Springfield, MO. when my Momma broke the news… “I don’t have .50 cents for you and your brother to go swimming today.” That’s the day I went into business for myself.
It didn’t take long to make swimming money by going door-to-door hawking magazine subscriptions, greeting cards or “one-of-a-kind artistic creations”. The problem was that I ran out of prospects.
When I turned 10, I “invested” my birthday money in a used lawnmower. Turns out my neighbors didn’t need any more greeting cards, but they didn’t mind giving me $2 a week to mow and rake their yard.
Lifetime Value of a Customer
That’s when I discovered the “lifetime value” of a customer. Find a customer once, make money all summer long.
If you’re like I am, you know that finding a new customer is the hardest (and most profitable) part of your business.
Since childhood, I’ve learned to master a variety of direct response marketing strategies — from traditional methods like outside sales, direct mail, yellow pages, and telemarketing to the latest techniques in pay per click, search engine optimization and social media marketing.
At the end of the day, it doesn’t matter if you’re giving away promotional products, having a drawing or taking a survey. If you can get new customers for a small fraction of their lifetime value, you’ll be in business for a long time.
What’s the lifetime value of your customers?
If your answer is, “Less than $100 bucks”, I’m afraid there’s nothing I can do for you. You sell a low-priced product or offer an inexpensive service. There’s very little repeat business and you almost never get a referral. Nothing wrong with that. Those companies are great when they’re hot. As soon as the demand dries up… so does your business.
On the other hand, your customers may be worth $100′s or $1,000′s of dollars to you. When you consider how much money you make on repeat business and referrals, your lifetime value multiplies exponentially every year. Every new customer you get is worth a lifetime of profits.
You need help, but we don’t know if I can help you or not. That will depend on several different factors.
Your first step is to pick up the phone and call me now (817) 264-7144 or fill out the online form. After I get your information, I’ll schedule a phone interview to help me better understand your business, your competition and whether or not we can work together.
Before your interview, consider these questions:
- What specific product or service is responsible for most of your revenue?
- What other products or services do you offer?
- How much is the lifetime value of your customers?
- Who is your competition?
- Do you have a website, blog or any type of web presence?
- What types of advertising are you using now?
- Where are your primary service and/or selling territories?
- How many years have you been in business?
- Why do you need a lead generation expert?
- If you qualify, when will you be ready to start?
Do You Qualify?
Honestly, I can’t help everyone and not everyone qualifies. If you need to generate new leads for your business, you should act now. Pick up the phone and call me now (817) 264-7144 or fill out the online form today.
Direct Response Marketing
p.s. If the lifetime value of your customer is greater than $100, you should pick up the phone and call me today at (817) 264-7144 or use the short form below to reach me by email…